Add Row 
Add 
Unlocking Media Opportunities: Make the Most of Interviews
As a dealership principal or general manager, you know the importance of strong media relations. During an interview, when a journalist asks, "Is there anything else you’d like to add?", a weak response can leave you missing out on valuable exposure. Instead of just saying, "Nope, I think we covered it," consider this question as an open door to reinforce your message and elevate your brand's visibility.
1. Leverage Data for Credibility
One of the most effective ways to bolster your response during media interviews is by citing relevant data. Statistics add weight to your statements and can make your message more compelling. Have solid numbers, such as sales figures or customer satisfaction rates, ready to share. This not only supports your key points but also piques the journalist's interest. Resources like Pew Research Center and LinkedIn News offer up-to-date insights that you can incorporate into your responses.
2. Reiterate, but Enhance Your Key Points
Sometimes, simply refocusing your messages can work wonders. When asked for additional input, refine a previously mentioned point. This presents an opportunity for creating a memorable soundbite. Instead of repeating yourself, frame your message more sharply, increasing the likelihood that your insights will make it into the journalist's final piece.
3. Connect Points to Current Events
Journalists are always looking for stories that resonate with current trends or events. In your closing remarks, tying your narrative to broader industry trends or cultural discussions can create powerful relevancy. In the automotive industry, for instance, linking a new car launch with an ongoing discussion about sustainability can enhance your narrative's impact.
4. Highlight Your Recent Momentum
Don’t shy away from promoting your company's achievements. Whether you’ve just surpassed a sales milestone or launched a new initiative, remind the journalist of your progress. It’s an ideal space to say, "We recently achieved a significant milestone, surpassing $900 million in earnings for the first time." This strategy promotes your brand while keeping the door open for future conversations with the journalist.
5. Acknowledge Your Team
Giving credit to those who contributed to a story enhances your company’s image and builds goodwill. By acknowledging team members or partners, you create a narrative of collaboration that appeals to journalists. If the final article includes mentions of individuals or teams, it fosters strong relationships and presents a united front.
Actionable Insights for Media Success
By employing these strategies during interviews, you maximize media opportunities and present your dealership as a leader in the automotive field. Understanding how to respond effectively can transform a simple question into a platform for enhanced visibility and reputation.
Next time you're faced with the question, "Is there anything else you’d like to add?", remember this is your moment to shine! Prepare accordingly and take the chance to elevate your narrative—it's not just an interview; it's your moment to tell your story.
Write A Comment