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BIG3 Basketball Expands Media Reach with VICE Sports
The BIG3 basketball league has officially announced an exciting partnership with VICE Sports, integrating the platform into their season eight media lineup. Commencing June 14 in Chicago, the league will feature fourteen live hours of games broadcasted on VICE’s newly launched sports network. This collaboration not only expands the visibility of the BIG3 but also aligns two innovative brands looking to disrupt traditional sports media.
A New Approach to League Structure
This season marks a major shift for the BIG3 as they transition to a fully city-based model, introducing fresh franchises in cities like Boston, Chicago, and Miami. This strategic shift is designed to foster local fan engagement and build city pride around the teams. By embracing local markets, the BIG3 seeks to tap into the rich basketball cultures that thrive in these areas, encouraging local support and attendance.
The Synergy of Brands
Nikki Ambrifi, head of BIG3 Sponsorships and Sales, expressed her enthusiasm about teaming up with VICE Sports: "There is so much synergy between our brands, and I’m looking forward to expanding our audience alongside them this summer." With VICE Sports targeting a younger demographic passionate about alternative sports and new media, this partnership could rejuvenate their viewership and engagement.
Celebrity Influence in Sports
The BIG3 is not just about basketball; it's a cultural phenomenon. Co-founder Ice Cube has leveraged his star power to attract attention to the league while also consulting on innovative business practices. By embedding pop culture elements and influencer-driven marketing strategies into the BIG3’s branding, the league competes with traditional sports leagues that have long dominated the media landscape.
Anticipation for Summer Games
The addition of CBS as a distributor for the BIG3’s summer slate hints at a bright future for the league. Collaborating with networks known for their sporting events can enhance the viewing experience. Along with the appearance of legends like Hall of Famer Dwight Howard and NBA All-Star Kemba Walker, the BIG3 aims to showcase a blend of talent and entertainment during their games.
Why This Matters for Automotive Dealers
For dealership principals, GMs, and fixed ops directors, the growing popularity of leagues like the BIG3 offers unique marketing opportunities. Capitalizing on the local connections formed by sports teams can enhance community engagement strategies and bolster dealership visibility during game seasons. Just as the BIG3 relies on strong city roots to foster growth, dealerships can benefit from orchestrating local events or partnerships that resonate within their communities.
As we approach the Cynopsis Power Plays webinar on June 3, it will be interesting to see how the BIG3 utilizes its partnerships and media exposure to enhance its brand. Understanding these dynamics can also inform how dealerships adapt their marketing strategies in an era where sports and community engagement play increasingly pivotal roles.
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