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May 27.2025

2 Minutes Read

Meet Adele Bencsik: Innovator Transforming B-to-B Marketing at Red Bull

B-to-B marketing strategies event with Red Bull display and four colleagues.

Adele Bencsik: A Trailblazer in B-to-B Marketing

Adele Bencsik, the Director of Trade Marketing and Sales Operations at Red Bull Canada, is setting new standards in B-to-B marketing as part of Event Marketer’s 2025 B-to-B Dream Team. She began her career as a supply chain analyst at Toys“R”Us, which laid the foundation for her deep understanding of the retail landscape. Over nearly a decade at Loblaw Companies Limited, Bencsik honed her skills and moved up to category director, overseeing key sectors like toys and sporting goods.

Pursuing Growth Through Partnerships

Bencsik is known for her commitment to personal growth and teamwork. After joining Red Bull Canada, she aimed to transition from sales to marketing, stating in her interview, “I’m coming here to show you I can do sales really well and over-deliver everything.” This proactive mindset allowed her to create significant changes in her accounts, proving her capabilities and leading to her eventual promotion.

Red Bull’s Marketing Evolution

At Red Bull, Bencsik managed a small team that handled diverse marketing initiatives, including e-commerce strategies and trade events. Under her leadership, trade shows became a focal point of their operations, growing the portfolio to around 30 shows annually across Canada and select U.S locations. Faced with limited resources initially, Bencsik created a business case that enabled her to secure funding for enhancing Red Bull's presence at trade shows, emphasizing the importance of brand elevation.

Embracing Sustainability

One of Bencsik’s key innovations involves sustainability. This year, her team introduced digital screens to reduce waste associated with traditional signage, aligning with a growing industry trend of eco-friendly practices in advertising. As a leader, Bencsik recognizes that sustainability not only aids the environment but also resonates well with consumers today.

Conclusion: The Future of B-to-B Marketing

Adele Bencsik’s journey exemplifies the dynamic nature of B-to-B marketing and the vital role of adaptability in today’s fast-paced landscape. Her focus on relationships, sustainability, and innovative practices positions her as a role model for aspiring marketing professionals. For dealership principals, GMs, and fixed ops directors wanting to stay ahead, understanding and adapting to these evolving strategies is crucial for success in an increasingly competitive field.

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Meet Adele Bencsik: Innovator Transforming B-to-B Marketing at Red Bull

Adele Bencsik: A Trailblazer in B-to-B Marketing

Pursuing Growth Through Partnerships

Red Bull’s Marketing Evolution

Embracing Sustainability

Conclusion: The Future of B-to-B Marketing

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