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March 04.2025
3 Minutes Read

Porsche Drives Innovation Forward with Acquisition of V4Drive

Automotive World's logo for Porsche V4Drive acquisition article.

Porsche Drives Innovation Forward with Acquisition of V4Drive

In a strategic move that highlights the automotive industry's shift towards high-performance battery technology, Porsche AG recently acquired V4Drive GmbH from VARTA AG on March 4, 2025. This transaction marks a significant step for Porsche as it transitions V4Drive into V4Smart, a rebranding that signals the company's commitment to expanding the applicability of ultra-high-performance lithium-ion cylindrical cells beyond just the automotive sector.

Revolutionizing Performance: What the Acquisition Means for Porsche

The rebranded V4Smart will focus on developing and producing advanced cylindrical cell batteries, which have already been integrated into Porsche's own production. For instance, these cells have been crucial in boosting the performance capabilities of the new 911 GTS models. Albrecht Reimold, a member of Porsche's Executive Board for Production and Logistics, noted, "The booster cells enable us to bring motorsport technology to our production cars." This integration not only enhances driving dynamics but also positions Porsche at the forefront of battery technology in high-performance vehicles.

Building a Sustainable Future: Investment in Renewable Sources

A noteworthy aspect of this new direction is Porsche's commitment to using renewable energy sources in the production process at both the Ellwangen and future Nördlingen sites. With Porsche Werkzeugbau GmbH leading the development of the production line, this partnership is poised to reinforce Porsche's innovation capacity while addressing sustainability challenges within the automotive sector.

Expanding Horizons: New Markets for Ultra-High-Performance Cells

The V4Smart name change is not just cosmetic; it represents a strategic pivot that may allow Porsche and VARTA AG to tap into new customer segments. The envisioned applications for these advanced battery cells extend into various industries that require high performance and reliability. This diversification is especially crucial as both brands seek to mitigate risks associated with market fluctuations in the automotive sector.

Looking Ahead: What’s Next for V4Smart?

With ambitious plans set for expansion, the company aims to grow its workforce to approximately 375 employees by the end of 2025, reflecting the anticipated demand for its products. As Lutz Kramer assumes the role of Chairman of the Management Board, the joint venture has the potential to redefine the landscape of battery production, combining Porsche's engineering prowess with VARTA's established battery expertise.

This acquisition not only marks a significant moment for Porsche as it enhances its technological capabilities but also reaffirms the automotive giant's commitment to innovation, sustainability, and performance excellence. The implications for the wider industry remain to be seen, yet there is little doubt that V4Smart is set to play a pivotal role in shaping the future of automotive technology.

Conclusion: Embrace Innovation in Automotive Technology

As the automotive market increasingly embraces advanced technologies, understanding the implications of such acquisitions is vital for auto dealer owners, principles, and GMs. Keeping abreast of these trends not only prepares your business for what's next but also positions you to seize new opportunities in the evolving automotive landscape. For dealers looking to explore how cutting-edge technology influences customer preferences and drives sales, the time to act is now.

Auto Tech Recruiting

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06.20.2025

Explore How LinkedIn's CTV Ads Revolutionize B2B Marketing Impact

Update LinkedIn's CTV Revolution: A Game Changer for B2B Marketing In today's fast-paced digital landscape, the importance of targeted advertising cannot be overstated, particularly for B2B marketers looking to reach decision-makers. LinkedIn is stepping into the spotlight with its new Connected TV (CTV) advertising solutions, allowing businesses to deliver tailored ads directly to their desired audience while they unwind in front of their screens. Navigating CTV Advertising for B2B With the introduction of its CTV advertising platform, LinkedIn earns a competitive edge by combining its extensive professional data with the viewing habits of its users. Advertisers can now craft their campaigns using LinkedIn’s Campaign Manager, targeting industry-specific roles and titles down to the precise shows being watched. This innovative approach enables B2B marketers to get their messages across at the right moment, potentially leading to more effective engagement and conversions. Why Audience Targeting Matters As highlighted by LinkedIn’s VP of Product Management, Abhishek Shrivastava, understanding who your audience is becomes critical for marketers in the B2B space. Unlike traditional advertising where broad demographics may suffice, B2B purchases often hinge on multiple decision-makers within organizations. By utilizing LinkedIn's extensive data to focus on key titles and roles, advertisers can reach specific individuals who influence purchasing decisions. Successful Case Studies in Action Companies like Salesforce and ServiceNow have already reaped the benefits of LinkedIn’s CTV ads. According to a Salesforce case study, advertising through LinkedIn's CTV platform resulted in four times more on-target impressions than traditional linear TV ads. Similarly, ServiceNow reported a remarkable 19% increase in brand awareness and a staggering 45% boost in lead submission rates among key audiences. Integrating Innovative Technologies The integration of CTV advertising into existing campaigns is a significant step for B2B marketers. With improved technologies such as VAST tag integrations for standardizing video ads, advertisers can seamlessly blend their CTV strategies with broader marketing efforts. This synchronization not only enhances the visibility of ads across different platforms but also allows marketers to compare their CTV ad performance against traditional methods, ensuring optimum results. The Future of B2B Advertising on CTV Even as the CTV advertising landscape evolves, it’s clear that platforms like LinkedIn are addressing the shifting needs of B2B marketers. By targeting the right audience at crucial moments, companies not only foster brand awareness but can also create strong holds on market share. With the success stories from industry leaders, it’s becoming evident that LinkedIn's CTV ads will significantly influence the future of B2B advertising strategies. As the integration of digital platforms continues to grow, marketers now have more reasons than ever to adapt and innovate. Embracing these cutting-edge tools, like LinkedIn’s CTV advertising, is not just a trend—it's the future of reaching decision-makers effectively in today's marketplace.

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Archer and Jetex Revolutionize Urban Mobility through Cutting-Edge Air Taxi Network

Update Revolutionizing Urban Mobility: Archer and Jetex's Strategic Alliance In an exciting move for the aviation and automotive sectors, Archer has announced its strategic partnership with Jetex, a premier global aviation services provider. This collaboration marks a significant step towards integrating Archer's electric vertical takeoff and landing (eVTOL) aircraft, the Midnight, into a wider air taxi network. The partnership will focus on enhancing Jetex's existing private terminal infrastructure to facilitate this ambitious project. Focus on Infrastructure: Paving the Path for Air Taxis Initially, efforts will concentrate on the United Arab Emirates, leveraging Jetex’s expansive network of 40 private aircraft terminals located in over 30 countries. Archer aims to create a new vertiport ecosystem that is essential to the scalability and operational sustainability of air taxi operations. This infrastructure expansion aligns with both companies' vision to transform urban mobility, allowing passengers to enjoy a seamless travel experience. The Passenger Experience: Luxury Meets Technology Designing the passenger experience is a critical focus of the partnership. Archer and Jetex plan to merge Jetex's luxury service standards with the cutting-edge technology of the Midnight eVTOL. This collaboration aims to enhance convenience, efficiency, and overall customer satisfaction. As Adam Goldstein, founder, and CEO of Archer, noted, the company’s success hinges not just on building a top-notch aircraft, but on developing the infrastructure that will support a premium passenger experience. Far-reaching Ambitions: Beyond the UAE The implications of this partnership extend beyond the initial launch in the UAE. Archer is poised to scale its operations globally, and with Jetex’s expertise in client service, there are ample opportunities for future growth in diverse markets. Adel Mardini, Jetex's CEO, expressed pride in being part of this transformative project, highlighting the potential of eVTOL technology to reshape business aviation and urban transport. Emphasis on Certification and Safety As Archer continues progressing towards commercialization, certification remains a focal point. The partnership is strategically timed, following Archer's recent achievements in regulatory design approval, which underscores their commitment to safety and compliance. With eVTOL technology gaining traction worldwide, Archer's collaboration with Jetex positions them favorably in the competitive landscape, enhancing their credibility. What This Means for the Automotive Landscape This alliance is not just significant for the aviation industry; its repercussions will resonate throughout the automotive landscape. As cities prepare for urban air mobility, traditional auto dealers may need to diversify their offerings and train their workforce to adapt to evolving technologies. Engaging in automotive training programs can arm dealers with the insights needed to navigate these disruptions effectively. As the air taxi industry begins to take flight, staying informed and adaptable will be crucial. To gain a competitive edge, auto dealers should consider exploring innovations in both air and ground transportation. Investing time in automotive training can provide valuable tools for understanding technological change and its impact on the industry. In conclusion, Archer and Jetex’s partnership represents a bold vision for the future of urban mobility. As advancements in eVTOL technology unfold, this collaboration will serve as a hallmark for how infrastructure can be realigned to support innovative transportation solutions.

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