Add Row

Add Element

update

The Digital Business Car Podcast

update

Add Element

Home
Categories

All Posts
Used Car Financing Rates
Car Anti Theft Device
AI Website Builder
AI Keyword Research
Car Training
Auto Tech Recruiting
Car Sales Training
Extra News

May 07.2025

2 Minutes Read

Revolutionizing Collision Repair: PPG's New Clearcoats for Every Budget

PPG Introduces Innovative Clearcoats for Collision Repair

PPG, a leader in automotive coatings, has announced the launch of two new clearcoat products tailored for the value-focused and premium collision repair markets. This move addresses the growing need for efficiency and quality in body shops, particularly as the automotive repair industry continues to evolve.

Meeting Diverse Needs in Collision Repair

The new offerings include the PPG Super Value SC300 Series clearcoats, designed to be both cost-effective and reliable for busy body shops. These acrylic urethane clearcoats comply with the U.S. EPA’s National Rule for volatile organic compounds (VOCs), along with the more stringent California Rule 2.1. This ensures they cater to a broad range of market requirements while providing a consistent and high-quality finish.

Enhancing Efficiency with Premium Options

On the premium side, the PPG DELTRON® NXT DC7020 Premium Glamour Speed Clearcoat stands out for its rapid curing capabilities. With a five-minute bake time at 140°F, and under an hour at room temperature, this product not only enhances cycle times but also helps body shops save on energy costs. These advancements align perfectly with the industry's push for sustainability and higher performance standards.

Technological Progress in Automotive Coatings

As noted by Nicole Sinclair, PPG segment director for Collision and Allied Products, these launches underscore PPG's commitment to meeting the dynamic needs of the industry. The ability to provide both economical and high-performance options enables body shops to enhance productivity while adhering to environmental regulations.

The Future of Collision Repair

With these innovative clearcoats, PPG not only addresses existing demands in the collision repair sector but also paves the way for future advancements. Technologies that accelerate drying times while minimizing resource consumption signal a significant shift in how body shops operate.

Call to Action: Explore PPG's New Offerings

For auto dealer owners and GMs, understanding these new products is essential for adapting to the changing landscape of automotive repair. Explore how these clearcoat solutions can benefit your business by improving productivity and ensuring compliance with environmental standards. Stay informed about the latest in automotive innovation!

Car Training

5 Views

0 Comments

Write A Comment

Related Posts All Posts

06.20.2025

Senate's Rejection to Zero Out CFPB Funding: Key Impact on Auto Finance Industry

Update Senate's Rejection of Funding Cuts: A Boost for CFPB In a remarkable move, the Senate has quashed provisions in the recently proposed "One Big Beautiful Bill" aimed at slashing the funding for the Consumer Financial Protection Bureau (CFPB) to zero. This decision has sparked a sigh of relief amongst stakeholders in the financial and automotive sectors, who view the CFPB as crucial in maintaining fair lending practices and consumer protection. CFPB's Role in Consumer Protection The Consumer Financial Protection Bureau has been a pivotal entity since its inception, providing oversight to various financial institutions, including auto lenders. It aims to ensure that consumer interests are safeguarded against unjust practices. With the potential cuts halted, the CFPB can continue its essential work, fostering consumer trust in the auto financing landscape. A Lifeline Amid Increased Regulatory Scrutiny This decision not only secures the CFPB’s operational funding but also reflects a broader commitment to consumer protection at a time when auto lenders are facing increasing regulatory scrutiny. The automotive finance landscape is evolving, with regulatory changes challenging dealerships and lenders alike to stay compliant. Maintaining a robust CFPB allows these entities to navigate the complexities of regulatory requirements more effectively, thus benefiting both businesses and consumers. Industry Reactions: A Sense of Relief Industry leaders, including representatives from the American Financial Services Association (AFSA), have expressed considerable relief following the Senate's decision. In a statement, AFSA emphasized that the CFPB plays a critical role in ensuring that financial products remain accessible and fair. With their funding secured, stakeholders can now focus on expanding their offerings without the shadow of severe financial cuts looming overhead. Future Forecasts: What Lies Ahead? Looking to the future, the automotive finance market is poised for both challenges and opportunities. With the CFPB's continued presence, dealerships can expect more consistent guidance regarding compliance and fair lending practices. Leaders in the automotive industry should prepare to adapt to ongoing regulatory changes while also seizing opportunities to innovate their services and enhance customer trust. Conclusion: Navigating the Changing Landscape As we move forward in an ever-evolving financial environment, the importance of safeguarding consumer protection initiatives becomes even more paramount. Dealership principals, GMs, and fixed ops directors should stay attuned to updates stemming from the CFPB and advocate for continued support that facilitates informed decision-making within their operations. The automotive landscape will undoubtedly continue to shift, making informed compliance and consumer protection strategies essential for success in the years to come.

06.20.2025

Why Hilton's Storytelling Approach is a Must-Watch for Automotive Leaders

Update Understanding the Secret Sauce of Hilton's Storytelling In today's competitive landscape, storytelling isn't just a buzzword; it's a vital strategy that shapes how brands connect with their audiences. Many companies struggle to effectively convey their narratives, yet Hilton has mastered this art, illustrating not just a hotel stay, but a memorable experience. By leveraging immersive storytelling, Hilton showcases the unique nuances of its locations and services, establishing deep emotional connections with potential guests. Lessons from Hilton: Why Authenticity Matters The key to Hilton's storytelling success lies in its authenticity. Unlike typical marketing messages that may come off as disingenuous, Hilton’s campaigns are steeped in real guest stories, which resonate more profoundly. For those in the automotive industry—like dealership principals or GMs—this approach is critical. Are your promotional strategies focused solely on the product, or do they tap into the rich experiences and narratives associated with your offerings? Navigating the Digital Shift: How to Craft Your Brand's Story As we move into an increasingly digital-dependent world, how can brands replicate Hilton's narrative success? The answer often lies in utilizing the best tools available. Consider embracing new technologies like ai website builders that allow for easy creation of engaging websites that tell your story. By using an ai site builder, businesses not only streamline their website creation process but also touch upon their unique selling propositions in a captivating way. The Role of Emotional Engagement in Automotive Sales For dealerships, emotional engagement is crucial. Consumers are more likely to connect with a brand that resonates with their experiences and aspirations. Incorporating storytelling—perhaps through a well-crafted automotive class online that shares customer testimonials—can transform how potential buyers perceive value. Instead of just focusing on stats like engine performance or financing rates, consider sharing a narrative about how the car can enhance lives. Future Predictions: The Evolving Narrative Landscape Looking ahead, the landscape of storytelling is set to shift even further. As AI and automation become pervasive in marketing, the demand for personalized stories generated through data analysis will grow. This approach not only fosters a more relatable narrative but also broadens the scope for delivering targeted content. Engaging storytelling will soon require integrating elements from the automotive training center model where skills and emotional connections matter more than merely informing customers. Conclusion: Reinvigorate Your Storytelling Strategy Today In our fast-paced market, it’s essential for dealership principals and auto sales leaders to reevaluate their storytelling strategies. By adopting a more narrative-driven approach like Hilton, you can foster deeper connections with clients. Explore the possibilities of compelling narratives by leveraging modern technology and embrace innovative strategies that resonate with your audience. Don’t get left behind—start rethinking your brand's story today!

06.19.2025

Discover Meta’s Innovative Approach at Cannes Lions: Empowering Creators with Reels

Update Meta's Bold Vision at Cannes Lions: A Creative Playground for Brands The Cannes Lions International Festival of Creativity kicked off on June 16, attracting global marketing and advertising professionals eager to explore the latest trends and innovative tools in the industry. For platforms like Meta, this festival presents a prime opportunity to unveil cutting-edge advertising services through immersive experiences, known as activations. Experience the Kinetic Energy of Reels at Meta Beach In a recent discussion with Damien Baines, Meta's Head of Experiential + Creative, Global Experiences, the focus for this year’s festival became clear: empowering creators and enhancing the Reels feature. Baines emphasized that their approach this year is less about platform specificity and more about showcasing their AI products and leveraging the Reels feature to help brands tell their stories. This year, attendees can expect a unique experience dubbed the “Reels Skate Park,” where the vibrant skateboarding community takes center stage. The interactive setup is designed for attendees to engage actively with the Reels platform, showcasing creativity in motion instead of static visuals. Baines elaborated, "We still believe Reels is the most creative, expressive medium for brands to tell their stories." The intention is clear: transform attendees from passive observers into active creators. The Role of AI in the Future of Advertising As technology continues to evolve, the integration of AI tools in website development and advertising becomes increasingly vital. Businesses in the automotive sector, for example, can benefit greatly from the advancements Meta is showcasing this year. Learning how to leverage AI-driven website builders can streamline processes, allowing dealerships to establish a strong online presence swiftly. Platforms like free AI website builders offer an easy pathway for small businesses looking to develop engaging websites that attract customers. Moreover, automotive businesses can enhance their digital marketing through structured online courses on automotive sales training, which effectively merges training with technology. With the combination of experiential learning and advanced AI tools, dealerships can transform not only their marketing strategies but also their operational efficiency. Looking Ahead: Creator Empowerment and Engagement Beyond the festival, Meta's commitment to creators signifies a broader trend in marketing that acknowledges the power of community and expression. By promoting various segments, including artists and action sports communities, Meta aims to build a more inclusive narrative around brand engagement and consumer interaction. This shift encapsulates how brands, regardless of the industry, can harness the potential of user-generated content for authentic marketing. As the landscape of automotive sales adapts, leveraging tools like AI website builders becomes essential. Understanding what works best for your business can provide a competitive edge. Now is the time for dealership principals and GMs to explore these emerging trends and technologies to better connect with their audience. In conclusion, as you navigate the evolving digital marketing landscape, consider how advancements in AI, both in website development and creative engagement, can enhance your dealership's strategy. Embrace these innovations, and you will not only keep pace with the competition but also drive your success.