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Celebrating Excellence in Automotive Dealer Performance
On June 11th and 12th, a significant event took place in Turin and Balocco, marking the first edition of the Stellantis Club of Excellence. This competition honors the best dealers within Stellantis' extensive European network, as determined by exceptional customer satisfaction ratings across ten key markets. The initiative aims not only to recognize high achievers but also to foster a culture of excellence and best practices within the automotive sales profession.
The Selection Process: A Commitment to Quality
The path to the Stellantis Club of Excellence was paved by a rigorous selection process. Only those dealers who met strict internal criteria based on national customer satisfaction scores were invited to participate. This approach underscores Stellantis’ commitment to quality and user satisfaction, ensuring that the dealers recognized are truly the best in their respective markets.
A Night of Recognition: Announcing the Winners
During a glamorous ceremony at the eco-friendly Green Pea venue in Turin, the winners were celebrated in front of prominent members of the Stellantis community, including Jean-Philippe Imparato, COO of Stellantis for Enlarged Europe. The event highlighted dealers from various countries, each excelling in their commitment to customer service. The winners included:
- Austria: Auto Sued MH
- Belgium: Garage Loos
- France: Maurel Aveyron
- Germany: Autohaus Bernegger
- Italy/Europe: Gruppo Autorama S.P.A.
- The Netherlands: Van Beek Autogroep
- Poland: PHU Sztukowski
- Portugal: Ethos
- Spain: Drivim
- UK: Baylis Group
This showcase of success illustrates the diversity and strength of the Stellantis network and reinforces a shared ambition for customer satisfaction across borders.
Hands-On Opportunities: Testing the Stellantis Range
The following day offered a practical experience for the participants, who were given the chance to test drive a range of 30 vehicles at the Balocco Proving Ground. This 'field test' allowed dealers to familiarize themselves with the latest Stellantis offerings and appreciate the technologies enhancing modern automotive sales, reinforcing the idea that knowledge is key to success.
Building a Community of Excellence
The Stellantis Club of Excellence is more than just an awards ceremony; it is a holistic experience aimed at cultivating a community of high-performing dealers. By sharing best practices and innovative ideas, Stellantis hopes to ensure consistent customer satisfaction while developing a strong brand reputation. As Daniel Hayes notes, “The automotive industry is evolving rapidly, and ensuring that dealers are equipped for this evolution is vital for their sustained success.”
The Future of Automotive Sales Training
Looking ahead, events like the Stellantis Club of Excellence could play a crucial role in shaping how automotive training is approached. The focus on customer satisfaction could provide an insightful framework for automotive training centers, emphasizing the importance of emotional intelligence and responsive service in dealership environments. This initiative could inspire future programs that cater to the evolving needs of both dealers and customers alike.
Dealers need to seize the opportunity to learn from these best practices, enhancing not only their service capabilities but also their market presence. Engaging in automotive training, whether through online courses or in-person workshops, can equip them with the skills needed to excel in today's competitive landscape.
As this inaugural event demonstrates, fostering a culture of excellence in auto sales is not solely about competition—it’s about collaboration, growth, and a shared commitment to superior customer experiences.
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