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August 08.2025
2 Minutes Read

The Essential Guide to Scaling E-Mobility for Automotive Dealers

Three men in business attire discussing scaling e-mobility.

The Future of E-Mobility: A Game Changer for Automotive Dealers

The automotive industry is undergoing a massive transformation driven by advancements in electric vehicle (EV) technology and the rise of e-mobility. In the insightful discussion with Bill Klehm of eBliss Global, a key theme emerges: automotive dealers must adapt swiftly to remain competitive in this evolving market.

In Ep 30 | Bill Klehm of eBliss Global on Scaling E‑Mobility & Reinventing Vehicle Tech, the discussion dives into the evolving role of e-mobility in the automotive industry, exploring key insights that sparked deeper analysis on our end.

Reinventing Vehicle Technology: What Dealers Need to Know

As e-mobility gains momentum, understanding new vehicle technologies becomes essential for car dealerships. The conversation highlights how traditional dealerships can pivot and augment their vehicle offerings with electric options and hybrid models. This transition requires a robust understanding of unique sales approaches tailored for EVs, such as educating customers on energy efficiency, charging infrastructure, and total cost of ownership.

Embracing Training: Equipping Teams for the E-Mobility Shift

Automotive training is not just about learning how to sell cars anymore; it’s about becoming experts in the new technologies that define e-mobility. With the introduction of online courses and training programs specifically focused on EVs and hybrids, dealership staff can foster deep product knowledge. Dealer principles and general managers should prioritize automotive training that covers everything from technical specifications to the latest sales techniques for electric vehicles.

The Role of AI and Digital Tools in the Automotive Business

As we look forward, the integration of AI tools in automotive sales and marketing strategies is paramount. AI-driven technologies can streamline marketing efforts, helping dealerships to target potential customers more effectively. Utilizing tools for SEO and content creation will also allow dealerships to enhance their online presence, making it easier for customers to locate services like "cheap auto repair" or "auto repair open now." In an industry where digital presence defines success, harnessing the power of AI in digital marketing will set forward-thinking dealerships apart.

Preparing for Change: Insights for Dealership Operations

The transition towards e-mobility presents numerous challenges and opportunities. Car dealership operators must be proactive in adapting their operations to include e-mobility solutions, from establishing a vehicle service center that caters to electric cars to offering incentives for customers trading in traditional vehicles for more eco-friendly options. The shift towards sustainability is not merely a trend but a necessity.

In light of the valuable information shared in Ep 30 | Bill Klehm of eBliss Global on Scaling E‑Mobility & Reinventing Vehicle Tech, it’s clear that the future of automotive sales hinges on adapting to technological advancements and consumer demands. Now is the time for dealership owners to invest in training, technology, and sustainable practices that align with the e-mobility trend. By doing so, they can ensure their operations thrive in this new landscape.

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08.06.2025

What Luke’s Epic 40-Car Giveaway Teaches Car Dealers About Engagement

Update Inside the 40-Millionth Subscriber Celebration Luke’s 40-car giveaway challenge sparked a vibrant online celebration that not only recognized his YouTube milestone but also engaged millions of viewers in an extraordinary way. As the challenge unfolded, the excitement of giving away vehicles turned into an opportunity to connect with fans and promote the automotive industry. This event is a reminder of how social media platforms can amplify businesses, particularly within the auto sales sector.In 40 Millionth YouTube Subscriber Surprise: Luke’s Epic 40-Car Giveaway Challenge, the excitement surrounding a unique promotional event invites us to explore key insights valuable for car dealerships. Engaging Your Audience: Lessons from a Viral Challenge For car dealers and operators, the approach taken by Luke can offer vital lessons on audience engagement. The challenge was more than just a promotional stunt; it was an invitation for subscribers to actively participate. This level of interaction can be replicated by car dealerships through community events, contests, or giveaway promotions that encourage customer involvement and loyalty. Creating a buzz can instantly uplift your brand, particularly in an industry where building trust is crucial. The Power of YouTube in Automotive Marketing YouTube has become a pivotal platform for automotive marketing, effectively reaching a vast audience. When considered in the context of car sales training, it serves as an educational resource as well. Many dealers are turning to video content, showcasing their inventory and providing valuable car maintenance tips that resonate with potential customers. This is particularly relevant when combined with services like auto repair open now and vehicle service center information that customers often seek before purchasing a used car. Utilizing AI Tools for Enhanced Marketing As the automotive industry continues to evolve, integrating technologies tailored for enhanced marketing can set dealers apart. Utilizing AI tools for marketing and AI website builders can improve visibility in a competitive market. For instance, auto sales training programs that use automotive classes online can equip sales teams with the skills needed to create engaging content that draws in online viewers, potentially converting them into customers. Automotive Community: Building Relationships Through Technology One takeaway from Luke's viral moment is the importance of community in the automotive sector. How can car dealerships foster relationships with potential buyers? By prioritizing customer service and offering value through workshops or events—in conjunction with auto repair services and training sessions, they can create a community around their brand. For example, hosting a car training day or providing resources on how to prevent auto theft in the area allows dealers to become reliable figures in the community. In conclusion, Luke's giveaway isn't just a moment of celebration; it lays out actionable insights for car dealers striving for growth in today's digital landscape. By utilizing innovative marketing strategies and engaging video content, car dealerships can enhance their appeal and carve a significant niche in the automotive market. Buckle up and consider how your dealership can implement these strategies for long-term success!

06.20.2025

Explore How LinkedIn's CTV Ads Revolutionize B2B Marketing Impact

Update LinkedIn's CTV Revolution: A Game Changer for B2B Marketing In today's fast-paced digital landscape, the importance of targeted advertising cannot be overstated, particularly for B2B marketers looking to reach decision-makers. LinkedIn is stepping into the spotlight with its new Connected TV (CTV) advertising solutions, allowing businesses to deliver tailored ads directly to their desired audience while they unwind in front of their screens. Navigating CTV Advertising for B2B With the introduction of its CTV advertising platform, LinkedIn earns a competitive edge by combining its extensive professional data with the viewing habits of its users. Advertisers can now craft their campaigns using LinkedIn’s Campaign Manager, targeting industry-specific roles and titles down to the precise shows being watched. This innovative approach enables B2B marketers to get their messages across at the right moment, potentially leading to more effective engagement and conversions. Why Audience Targeting Matters As highlighted by LinkedIn’s VP of Product Management, Abhishek Shrivastava, understanding who your audience is becomes critical for marketers in the B2B space. Unlike traditional advertising where broad demographics may suffice, B2B purchases often hinge on multiple decision-makers within organizations. By utilizing LinkedIn's extensive data to focus on key titles and roles, advertisers can reach specific individuals who influence purchasing decisions. Successful Case Studies in Action Companies like Salesforce and ServiceNow have already reaped the benefits of LinkedIn’s CTV ads. According to a Salesforce case study, advertising through LinkedIn's CTV platform resulted in four times more on-target impressions than traditional linear TV ads. Similarly, ServiceNow reported a remarkable 19% increase in brand awareness and a staggering 45% boost in lead submission rates among key audiences. Integrating Innovative Technologies The integration of CTV advertising into existing campaigns is a significant step for B2B marketers. With improved technologies such as VAST tag integrations for standardizing video ads, advertisers can seamlessly blend their CTV strategies with broader marketing efforts. This synchronization not only enhances the visibility of ads across different platforms but also allows marketers to compare their CTV ad performance against traditional methods, ensuring optimum results. The Future of B2B Advertising on CTV Even as the CTV advertising landscape evolves, it’s clear that platforms like LinkedIn are addressing the shifting needs of B2B marketers. By targeting the right audience at crucial moments, companies not only foster brand awareness but can also create strong holds on market share. With the success stories from industry leaders, it’s becoming evident that LinkedIn's CTV ads will significantly influence the future of B2B advertising strategies. As the integration of digital platforms continues to grow, marketers now have more reasons than ever to adapt and innovate. Embracing these cutting-edge tools, like LinkedIn’s CTV advertising, is not just a trend—it's the future of reaching decision-makers effectively in today's marketplace.

06.19.2025

Archer and Jetex Revolutionize Urban Mobility through Cutting-Edge Air Taxi Network

Update Revolutionizing Urban Mobility: Archer and Jetex's Strategic Alliance In an exciting move for the aviation and automotive sectors, Archer has announced its strategic partnership with Jetex, a premier global aviation services provider. This collaboration marks a significant step towards integrating Archer's electric vertical takeoff and landing (eVTOL) aircraft, the Midnight, into a wider air taxi network. The partnership will focus on enhancing Jetex's existing private terminal infrastructure to facilitate this ambitious project. Focus on Infrastructure: Paving the Path for Air Taxis Initially, efforts will concentrate on the United Arab Emirates, leveraging Jetex’s expansive network of 40 private aircraft terminals located in over 30 countries. Archer aims to create a new vertiport ecosystem that is essential to the scalability and operational sustainability of air taxi operations. This infrastructure expansion aligns with both companies' vision to transform urban mobility, allowing passengers to enjoy a seamless travel experience. The Passenger Experience: Luxury Meets Technology Designing the passenger experience is a critical focus of the partnership. Archer and Jetex plan to merge Jetex's luxury service standards with the cutting-edge technology of the Midnight eVTOL. This collaboration aims to enhance convenience, efficiency, and overall customer satisfaction. As Adam Goldstein, founder, and CEO of Archer, noted, the company’s success hinges not just on building a top-notch aircraft, but on developing the infrastructure that will support a premium passenger experience. Far-reaching Ambitions: Beyond the UAE The implications of this partnership extend beyond the initial launch in the UAE. Archer is poised to scale its operations globally, and with Jetex’s expertise in client service, there are ample opportunities for future growth in diverse markets. Adel Mardini, Jetex's CEO, expressed pride in being part of this transformative project, highlighting the potential of eVTOL technology to reshape business aviation and urban transport. Emphasis on Certification and Safety As Archer continues progressing towards commercialization, certification remains a focal point. The partnership is strategically timed, following Archer's recent achievements in regulatory design approval, which underscores their commitment to safety and compliance. With eVTOL technology gaining traction worldwide, Archer's collaboration with Jetex positions them favorably in the competitive landscape, enhancing their credibility. What This Means for the Automotive Landscape This alliance is not just significant for the aviation industry; its repercussions will resonate throughout the automotive landscape. As cities prepare for urban air mobility, traditional auto dealers may need to diversify their offerings and train their workforce to adapt to evolving technologies. Engaging in automotive training programs can arm dealers with the insights needed to navigate these disruptions effectively. As the air taxi industry begins to take flight, staying informed and adaptable will be crucial. To gain a competitive edge, auto dealers should consider exploring innovations in both air and ground transportation. Investing time in automotive training can provide valuable tools for understanding technological change and its impact on the industry. In conclusion, Archer and Jetex’s partnership represents a bold vision for the future of urban mobility. As advancements in eVTOL technology unfold, this collaboration will serve as a hallmark for how infrastructure can be realigned to support innovative transportation solutions.

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