Add Row

Add Element

update

The Digital Business Car Podcast

update

Add Element

Homepage
Subscribe
Contact Us

Add Row

Add Element

All Posts
Used Car Financing Rates
Car Anti Theft Device
AI Website Builder
AI Keyword Research
Car Training
Auto Tech Recruiting
Car Sales Training
Extra News

January 23.2025

2 Minutes Read

H.I.G. Capital's $1 Billion Acquisition of Kantar Media: A Game Changer for Analytics

H.I.G. Capital's Ambitious Acquisition of Kantar Media

In a bold move to expand its footprint in the media measurement and analytics sector, investment firm H.I.G. Capital has announced its plans to acquire Kantar Media for a staggering $1 billion. This acquisition is set to close later this year, marking a significant shift in the media landscape.

The Core Strengths of Kantar Media

Kantar Media operates in over 60 markets globally, offering a variety of essential services that include audience measurement insights, competitor ad spending data, and comprehensive media analytics. These capabilities position Kantar Media as a leader in providing critical insights that help businesses navigate the complex advertising landscape. With Kantar, H.I.G. Capital aims to enhance its service offerings and deepen its commitment to data-driven decision-making.

Kantar's Future Under H.I.G. Capital

Patrick Béhar, CEO of Kantar Media, expressed optimism about the changes ahead, stating, “This transaction would give us the resources and support to further accelerate our growth trajectory.” Following the acquisition, Béhar will remain at the helm, indicating that continuity will be preserved as H.I.G. seeks to bolster Kantar's prowess in media analytics.

The Financial Reinforcement Behind the Acquisition

H.I.G. Capital, headquartered in Miami, manages an impressive $67 billion in assets and boasts a diverse portfolio with over 100 companies. The firm specializes in leveraging its extensive capital to accelerate the growth of its acquisitions. This financial clout will likely empower Kantar Media to refine its analytics capabilities and expand its market reach.

Contextualizing Kantar Media's Previous Ownership

Kantar Media previously belonged to Kantar Group, a major player in global market research. This acquisition comes on the heels of Kantar Group’s decision to sell its advertising analytics platform, Vivvix, to MediaRadar earlier this year, showcasing a strategic shift in their focus amid a rapidly evolving media landscape.

What This Means for the Industry

For dealership principals, GMs, and fixed ops directors, the acquisition of Kantar Media signals a potential influx of data-driven methodologies in marketing and customer engagement strategies. Companies may leverage Kantar's advanced analytics to optimize ad spending and discover new avenues for customer connection.

As the media and advertising industry continues to evolve, the role of comprehensive data analytics becomes ever more critical. The acquisition reflects a broader trend where companies are increasingly prioritizing measurement and insight to drive strategic decision-making. For executives in the automotive sector, understanding and utilizing these tools could lead to enhanced customer experiences and better overall performance.

AI Keyword Research

1 Views

0 Comments

Write A Comment

Related Posts All Posts

03.12.2025

David’s Bridal Transitions to AI-Driven Aisle-to-Algorithm Strategy

Update Rethinking Weddings: David’s Bridal's New Approach to Modern Love In a bid to redefine the bridal retail landscape, David’s Bridal has appointed Kelly Cook as its new CEO, introducing an innovative "aisle-to-algorithm" strategy aimed at transforming the way couples experience wedding planning. With Cook's leadership set to commence on April 1, the iconic retail chain is focused on developing a tech-driven, asset-light business model that integrates retail, digital engagement, and personalized services. Embracing Technology in Wedding Planning Cook's strategy emphasizes expanding David’s Bridal's offerings beyond traditional wedding dresses. The brand plans to introduce a variety of new apparel categories, including menswear, swimwear, and accessories, which diversifies the expectations and needs of modern couples and aligns with their evolving shopping habits. With the rise of online wedding planning tools such as mood boards, checklists, and virtual try-on features, David's Bridal recognizes that brides today are heavily influenced by social media trends and digital shopping experiences. The company will leverage this insight to refine its marketing, providing customers with relevant, engaging content that speaks to their desires and preferences. Data-Driven Personalization Through AI The "aisle-to-algorithm" approach capitalizes on the brand's vast digital footprint, which boasts over 300 million annual visits, to deliver tailored experiences through advanced AI technology. By utilizing first-party data, David’s Bridal is set to roll out AI-powered tools in Q2 2025 that enhance the wedding planning process, helping brides manage tasks and connect with vendors efficiently. Such innovation isn’t new for David’s Bridal; the company already employs AI in about 90% of its customer interactions. This change ensures every touchpoint—from browsing to vendor selection—is streamlined and catered to individual preferences, simplifying what can often be a chaotic experience. Expanding the Business Model Shifting away from a sole focus on proprietary merchandise, Cook intends for David’s to evolve into a more collaborative marketplace, with plans to partner with outside brands. Previously dominated by its own manufacturing, the goal is to have a 50-50 split between its own products and those from outside labels. This move could provide customers with even more choices, directly addressing demand while allowing the brand to adapt quickly to market trends. Building a New Era of Experiences From introducing services like Pearl—a vendor marketplace that connects brides with a myriad of wedding service providers—to developing the Pearl Media Network for improved advertising strategies, David's Bridal is keen on staying ahead of the competition. By focusing on an asset-light model, the company hopes to minimize overhead while maximizing the reach of its retail media network. Culminating these efforts is the aim to position David’s Bridal as not just a store, but a comprehensive planning platform for all wedding needs—integrating shopping, media, and services into one seamless experience. Looking Ahead: A Vision for Future Growth The upcoming leadership changes are seen as pivotal in propelling David’s toward a sustainable future. With an eye on the expansive $65 billion wedding industry, Cook and her team recognize that modern retail requires a blend of technological innovation and consumer engagement. The dual focus on physical and digital experiences will cater to every modern couple, ensuring no detail is overlooked in their wedding journey. As David’s Bridal enters this transformative phase, the excitement is palpable, echoing the joy and anticipation of brides everywhere. By revolutionizing the shopping experience and enhancing the planning process, Cook envisions a future where David’s Bridals remains synonymous with dream weddings. Every couple deserves a stress-free planning experience, so stay tuned as David's Bridal takes steps to make these dreams a reality. Interested readers can explore more about the new direction of David's Bridal at their website.

03.05.2025

AI Search is Eating the Web: Can Publishers Adapt and Survive?

Update AI Revolution: The New Search LandscapeThe advent of AI has dramatically shifted how users engage with online content, particularly through search engines. Google's launch of AI Overviews is a prime example of this change, fundamentally altering the relationship between publishers and search platforms. Traditional search practices encouraged users to click through to websites for detailed information. However, with AI providing synthesized answers directly in search results, traffic to publisher sites is dramatically declining. In 2024, it is projected that nearly 60% of Google searches will result in zero clicks—suggesting that users can find everything they need without ever leaving the search engine. This shift poses an existential threat to many digital publishers, whose revenue depends heavily on generating clicks and engagement through search results.Understanding Zero-Click SearchesZero-click searches, where users obtain the information they seek directly on the search engine results page, have become increasingly common. According to recent studies, the introduction of AI-generated responses could cut ad revenues for publishers by up to $2 billion annually. Major media companies are concerned about the reduction of their referral traffic and the viability of their advertising income given that Google has been a significant source of visits to their sites. In fact, a report showed that a significant portion of traffic—up to 72% in some sectors—comes from Google, making this shift especially concerning for those reliant on high organic traffic.The Legal Battles over AI and ContentLegal actions are bubbling up as publishers, like Chegg and The New York Times, attempt to defend their interests in court. Chegg's lawsuit argues that Google’s AI Overviews not only diminish referral traffic but unfairly compete by using their content without proper compensation. This raises key questions: Is it equitable for AI tools to repurpose publisher material? Could these practices lead to anti-competitive advantages for Google, further entrenching its dominance in the market? Many industry experts argue that without changes in legislation to protect content creators, the landscape of online media may shift dramatically toward lower quality, AI-generated content—a scenario often referred to as "AI slop."Strategies for Publishers in an AI-Driven EraAs the traditional model of digital publishing faces challenges, publishers are seeking innovative ways to adapt their business strategies in the age of AI. Firstly, content creation focused on unique insights, niche expertise, and in-depth analysis presents a way to push back against AI-generated summaries. Publishers might also consider implementing paywalls to provide exclusive content, helping monetize their efforts whilst cultivating a dedicated subscriber base. Additionally, optimizing content for featured snippets can enhance visibility even in competitive AI search environments.Emphasizing Direct Engagement with AudiencesMoving the focus away from reliance on search engines, publishers can build direct engagement strategies leveraging email newsletters, podcasts, or personalized content experiences. Establishing stable, non-search traffic sources is proving essential as publishers navigate these changing waters. With consumers eager for meaningful and authentic content, direct engagement can foster loyalty and recurring visits, providing a necessary buffer against declining search engine dependency.Looking Toward Future Opportunities and TrendsWhile the challenges posed by AI-enhanced search are evident, they also present unique opportunities for innovation in content creation and distribution. By leveraging AI tools to aide their understanding of audience behavior and preferences, publishers can better shape their strategies for engagement. The landscape is evolving, and those who adapt will not only survive but thrive in this new digital context.

02.25.2025

DeepSeek’s Disruption: How a Small Player Shifted the AI Conversation

Update The Rise of DeepSeek: A New Contender in AI Artificial intelligence has long been dominated by tech giants like OpenAI and Google, but a surprising newcomer, DeepSeek, is changing the game. Founded by Liang Wenfeng in 2023, DeepSeek emerged onto the scene with a highly efficient AI model, DeepSeek-R1, which has quickly gained traction for its impressive performance at a fraction of the usual development cost. With effective use of under $6 million for its model, it stands in stark contrast to its rivals, which often require hundreds of millions to develop competitive AI products. How DeepSeek's Strategy Defied Expectations DeepSeek's understated launch was strategic. Rather than relying on flashy marketing, they opted to let their technology do the talking, releasing benchmark results that showcased their competitive edge. The AI research community took notice, but it was a controversial critique from OpenAI that truly propelled DeepSeek into the conversation. Instead of diminishing their reputation, the scrutiny positioned DeepSeek as a legitimate challenger to established players, drawing support and curiosity from various sectors. Brand Positioning: Transparency Above Hype The transparency in DeepSeek’s communication strategy has played a vital role in its ascension. By openly sharing methodologies and engaging with the open-source community, DeepSeek has fostered trust in an industry often marred by skepticism. This approach contrasts sharply with some competitors who maintain secrecy around their processes, allowing DeepSeek to reinforce its image as an innovative player contributing to the AI landscape. The Power of Disruption: What It Means for the Industry DeepSeek’s entry into the market illustrates a broader shift in the AI sector. By demonstrating that intelligent innovation does not have to be tied to exorbitant expenditures, DeepSeek encourages competitors to reconsider their strategies and invest in smarter, more efficient approaches. This disruption is having rippling effects across the global market, where the values of cost-effectiveness and operational efficiency are paramount. Future Predictions: The Democratization of AI The implications of DeepSeek's rise extend beyond just its own success. As high-quality AI models become more accessible, we may witness a more decentralized AI landscape, reducing the dominance of the traditional tech giants and fostering innovation from smaller players and startups. This decentralization can lead to a diversity in applications and services previously constrained by high costs, further driving competition and innovation in the industry. Conclusion: Lessons from DeepSeek DeepSeek’s rapid ascent is a testament to the idea that effective innovation can thrive outside the established norms of industry giants. For dealership principals and automotive leaders, the story of DeepSeek serves as not only an inspiration but also an important lesson in strategic management. Understanding how to leverage resources wisely and navigate competitive landscapes can help navigate the often turbulent waters of business today. By focusing on effective resource utilization, transparency, and innovation, you can drive your own organization’s success in an increasingly competitive environment. For those in the automotive industry and beyond, the success of DeepSeek is a call to action: embrace innovation, rethink traditional structures, and recognize the value of cost-effective strategies to thrive in your market.

Add Row

Add Element

{"company":"[CompanyName]","address":"[Company Address]","city":" ","state":" ","zip":" ","email":"email@email.com","tos":"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","privacy":"PHA+PHN0cm9uZz5QUklWQUNZPC9zdHJvbmc+PC9wPgoKPHA+PHN0cm9uZz5UaGUgaW5mb3JtYXRpb24gcHJvdmlkZWQgZHVyaW5nIHRoaXMgcmVnaXN0cmF0aW9uIGlzIGtlcHQgcHJpdmF0ZSBhbmQgY29uZmlkZW50aWFsLCBhbmQgd2lsbCBuZXZlciBiZSBkaXN0cmlidXRlZCwgY29waWVkLCBzb2xkLCB0cmFkZWQgb3IgcG9zdGVkIGluIGFueSB3YXksIHNoYXBlIG9yIGZvcm0uIFRoaXMgaXMgb3VyIGd1YXJhbnRlZS48L3N0cm9uZz48L3A+Cgo8cD48c3Ryb25nPklOREVNTklUWTwvc3Ryb25nPjwvcD4KCjxwPjxlbT5Zb3UgYWdyZWUgdG8gaW5kZW1uaWZ5IGFuZCBob2xkIHVzLC4gYW5kIGl0cyBzdWJzaWRpYXJpZXMsIGFmZmlsaWF0ZXMsIG9mZmljZXJzLCBhZ2VudHMsIGNvLWJyYW5kZXJzIG9yIG90aGVyIHBhcnRuZXJzLCBhbmQgZW1wbG95ZWVzLCBoYXJtbGVzcyBmcm9tIGFueSBjbGFpbSBvciBkZW1hbmQsIGluY2x1ZGluZyByZWFzb25hYmxlIGF0dG9ybmV5cyYjMzk7IGZlZXMsIG1hZGUgYnkgYW55IHRoaXJkIHBhcnR5IGR1ZSB0byBvciBhcmlzaW5nIG91dCBvZiBDb250ZW50IHlvdSByZWNlaXZlLCBzdWJtaXQsIHJlcGx5LCBwb3N0LCB0cmFuc21pdCBvciBtYWtlIGF2YWlsYWJsZSB0aHJvdWdoIHRoZSBTZXJ2aWNlLCB5b3VyIHVzZSBvZiB0aGUgU2VydmljZSwgeW91ciBjb25uZWN0aW9uIHRvIHRoZSBTZXJ2aWNlLCB5b3VyIHZpb2xhdGlvbiBvZiB0aGUgVE9TLCBvciB5b3VyIHZpb2xhdGlvbiBvZiBhbnkgcmlnaHRzIG9mIGFub3RoZXIuPC9lbT48L3A+Cgo8cD48c3Ryb25nPkRJU0NMQUlNRVIgT0YgV0FSUkFOVElFUzwvc3Ryb25nPjwvcD4KCjxwPjxzdHJvbmc+WU9VIEVYUFJFU1NMWSBVTkRFUlNUQU5EIEFORCBBR1JFRSBUSEFUOjwvc3Ryb25nPjwvcD4KCjxvbD4KCTxsaT5ZT1VSIFVTRSBPRiBUSEUgU0VSVklDRSBJUyBBVCBZT1VSIFNPTEUgUklTSy4gVEhFIFNFUlZJQ0UgSVMgUFJPVklERUQgT04gQU4gJnF1b3Q7QVMgSVMmcXVvdDsgQU5EICZxdW90O0FTIEFWQUlMQUJMRSZxdW90OyBCQVNJUy4gLC4gQU5EIFVTLCBJVCYjMzk7UyBDVVNUT01FUlMsIEVYUFJFU1NMWSBESVNDTEFJTVMgQUxMIFdBUlJBTlRJRVMgT0YgQU5ZIEtJTkQsIFdIRVRIRVIgRVhQUkVTUyBPUiBJTVBMSUVELCBJTkNMVURJTkcsIEJVVCBOT1QgTElNSVRFRCBUTyBUSEUgSU1QTElFRCBXQVJSQU5USUVTIE9GIE1FUkNIQU5UQUJJTElUWSwgRklUTkVTUyBGT1IgQSBQQVJUSUNVTEFSIFBVUlBPU0UgQU5EIE5PTi1JTkZSSU5HRU1FTlQuPC9saT4KCTxsaT5NQUtFUyBOTyBXQVJSQU5UWSBUSEFUIChpKSBUSEUgU0VSVklDRSBXSUxMIE1FRVQgWU9VUiBSRVFVSVJFTUVOVFMsIChpaSkgVEhFIFNFUlZJQ0UgV0lMTCBCRSBVTklOVEVSUlVQVEVELCBUSU1FTFksIFNFQ1VSRSwgT1IgRVJST1ItRlJFRSwgKGlpaSkgVEhFIFJFU1VMVFMgVEhBVCBNQVkgQkUgT0JUQUlORUQgRlJPTSBUSEUgVVNFIE9GIFRIRSBTRVJWSUNFIFdJTEwgQkUgQUNDVVJBVEUgT1IgUkVMSUFCTEUsIEFORCAoaXYpIEFOWSBFUlJPUlMgSU4gVEhFIFNPRlRXQVJFIFdJTEwgQkUgQ09SUkVDVEVELjwvbGk+Cgk8bGk+QU5ZIE1BVEVSSUFMIERPV05MT0FERUQgT1IgT1RIRVJXSVNFIE9CVEFJTkVEIFRIUk9VR0ggVEhFIFVTRSBPRiBUSEUgU0VSVklDRSBJUyBET05FIEFUIFlPVVIgT1dOIERJU0NSRVRJT04gQU5EIFJJU0sgQU5EIFRIQVQgWU9VIFdJTEwgQkUgU09MRUxZIFJFU1BPTlNJQkxFIEZPUiBBTlkgREFNQUdFIFRPIFlPVVIgQ09NUFVURVIgU1lTVEVNIE9SIExPU1MgT0YgREFUQSBUSEFUIFJFU1VMVFMgRlJPTSBUSEUgRE9XTkxPQUQgT0YgQU5ZIFNVQ0ggTUFURVJJQUwuPC9saT4KCTxsaT5OTyBBRFZJQ0UgT1IgSU5GT1JNQVRJT04sIFdIRVRIRVIgT1JBTCBPUiBXUklUVEVOLCBPQlRBSU5FRCBCWSBZT1UgRlJPTSBPUiBUSFJPVUdIIE9SIEZST00gVEhFIFNFUlZJQ0UgU0hBTEwgQ1JFQVRFIEFOWSBXQVJSQU5UWSBOT1QgRVhQUkVTU0xZIFNUQVRFRCBJTiBUSEUgVE9TLjwvbGk+Cjwvb2w+Cgo8cD48c3Ryb25nPkxJTUlUQVRJT04gT0YgTElBQklMSVRZPC9zdHJvbmc+PC9wPgoKPHA+WU9VIEVYUFJFU1NMWSBVTkRFUlNUQU5EIEFORCBBR1JFRSBUSEFUIEFORCBTSEFMTCBOT1QgQkUgTElBQkxFIEZPUiBBTlkgRElSRUNULCBJTkRJUkVDVCwgSU5DSURFTlRBTCwgU1BFQ0lBTCwgQ09OU0VRVUVOVElBTCBPUiBFWEVNUExBUlkgREFNQUdFUywgSU5DTFVESU5HIEJVVCBOT1QgTElNSVRFRCBUTywgREFNQUdFUyBGT1IgTE9TUyBPRiBQUk9GSVRTLCBHT09EV0lMTCwgVVNFLCBEQVRBIE9SIE9USEVSIElOVEFOR0lCTEUgTE9TU0VTIChFVkVOIElGIEhBUyBCRUVOIEFEVklTRUQgT0YgVEhFIFBPU1NJQklMSVRZIE9GIFNVQ0ggREFNQUdFUyksIFJFU1VMVElORyBGUk9NOjwvcD4KCjxvbD4KCTxsaT5USEUgVVNFIE9SIFRIRSBJTkFCSUxJVFkgVE8gVVNFIFRIRSBTRVJWSUNFOzwvbGk+Cgk8bGk+VEhFIENPU1QgT0YgUFJPQ1VSRU1FTlQgT0YgU1VCU1RJVFVURSBHT09EUyBBTkQgU0VSVklDRVMgUkVTVUxUSU5HIEZST00gQU5ZIEdPT0RTLCBEQVRBLCBJTkZPUk1BVElPTiBPUiBTRVJWSUNFUyBQVVJDSEFTRUQgT1IgT0JUQUlORUQgT1IgTUVTU0FHRVMgUkVDRUlWRUQgT1IgVFJBTlNBQ1RJT05TIEVOVEVSRUQgSU5UTyBUSFJPVUdIIE9SIEZST00gVEhFIFNFUlZJQ0U7PC9saT4KCTxsaT5VTkFVVEhPUklaRUQgQUNDRVNTIFRPIE9SIEFMVEVSQVRJT04gT0YgWU9VUiBUUkFOU01JU1NJT05TIE9SIERBVEE7PC9saT4KCTxsaT5TVEFURU1FTlRTIE9SIENPTkRVQ1QgT0YgQU5ZIFRISVJEIFBBUlRZIE9OIFRIRSBTRVJWSUNFOyBPUjwvbGk+Cgk8bGk+QU5ZIE9USEVSIE1BVFRFUiBSRUxBVElORyBUTyBUSEUgU0VSVklDRS48L2xpPgo8L29sPgoKPHA+PHU+QnkgcmVnaXN0ZXJpbmcgYW5kIHN1YnNjcmliaW5nIHRvIG91ciBlbWFpbCBhbmQgU01TIHNlcnZpY2UsIGJ5IG9wdC1pbiwgb25saW5lIHJlZ2lzdHJhdGlvbiBvciBieSBmaWxsaW5nIG91dCBhIGNhcmQsICZxdW90O3lvdSBhZ3JlZSB0byB0aGVzZSBURVJNUyBPRiBTRVJWSUNFJnF1b3Q7IGFuZCB5b3UgYWNrbm93bGVkZ2UgYW5kIHVuZGVyc3RhbmQgdGhlIGFib3ZlIHRlcm1zIG9mIHNlcnZpY2Ugb3V0bGluZWQgYW5kIGRldGFpbGVkIGZvciB5b3UgdG9kYXkuPC91PjwvcD4KCjxwPiZuYnNwOzwvcD4KPGhpZ2hsaWdodCBjbGFzcz0iY29tcGFueU5hbWVVcGRhdGUiPltDb21wYW55TmFtZV08L2hpZ2hsaWdodD48YnIgLz4KPGhpZ2hsaWdodCBjbGFzcz0iY29tcGFueUFkZHJlc3NVcGRhdGUiPltDb21wYW55IEFkZHJlc3NdPC9oaWdobGlnaHQ+PGJyIC8+CjxoaWdobGlnaHQgY2xhc3M9ImNvbXBhbnlQaG9uZVVwZGF0ZSI+MTg2NjM3Njc4MzE8L2hpZ2hsaWdodD48YnIgLz4KPGhpZ2hsaWdodCBjbGFzcz0iY29tcGFueUVtYWlsVXBkYXRlIj5lbWFpbEBlbWFpbC5jb208L2hpZ2hsaWdodD4="}

H.I.G. Capital's $1 Billion Acquisition of Kantar Media: A Game Changer for Analytics

H.I.G. Capital's Ambitious Acquisition of Kantar Media

The Core Strengths of Kantar Media

Kantar's Future Under H.I.G. Capital

The Financial Reinforcement Behind the Acquisition

Contextualizing Kantar Media's Previous Ownership

What This Means for the Industry

Terms of Service

Privacy Policy

Core Modal Title