Add Row

Add Element

update

The Digital Business Car Podcast

update

Add Element

Homepage
Subscribe
Contact Us

Add Row

Add Element

All Posts
Used Car Financing Rates
Car Anti Theft Device
AI Website Builder
AI Keyword Research
Car Training
Auto Tech Recruiting
Car Sales Training
Extra News

January 30.2025

2 Minutes Read

Honda's Strategic Shift: A Bold Move Towards Electrification and Sustainability

Honda organizational changes chart with future structure.

The Evolution of Honda in the Age of Electrification

As the automotive industry continues to pivot toward electrification and intelligent technologies, Honda Motor Co., Ltd. has announced significant organizational changes to bolster its competitiveness. Effective April 1, 2025, Honda will implement these changes aimed at ensuring the sustainable joy and freedom of mobility across the globe through its innovative products and services.

This move reflects Honda’s commitment to achieve carbon neutrality by 2050. To adapt to the landscape of modern mobility, Honda is taking steps to enhance its electrification business while fostering creativity in developing new value and technologies. The organization seeks not only to keep pace with shifting consumer demands but also to set a benchmark in the realm of sustainable automotive practices.

Key Organizational Changes on the Horizon

Honda's restructuring will notably include a reorganization of its Automobile Operations, which will integrate the Automobile Business Strategy Unit and the SDV Business Development Unit into a more cohesive unit. This integration will enable Honda to streamline operations and harness synergies across sales, engineering, development, and procurement efforts.

Additionally, creating specific Electrification Business Development Operations underscores Honda's seriousness about growing its electrification footprint. By enhancing coordination in various departments, the company aims to enhance efficiency and the quality of its product developments.

Staying Competitive Amidst Industry Challenges

The automotive market is becoming increasingly competitive, with numerous players entering the electrification space. To remain relevant, manufacturers like Honda must innovate continuously. These organizational changes place Honda in a position to not only meet evolving market demands but also to lead in technological advancements for future vehicles.

Implications for Auto Dealers

For auto dealers, these shifts in organizational structure signal an upcoming evolution in how Honda products will be marketed and sold. Understanding Honda's newfound focus on electrification is crucial for dealerships to adapt their sales strategies and customer engagement. Training staff on the advancements in electrification technology and how to communicate these benefits effectively will be essential.

Moreover, as Honda seeks to redefine its operational strategies, dealers can expect new product launches and revised frameworks for customer service that align with Honda's broader vision. Keeping abreast of these changes will enable dealership owners and GMs to be proactive rather than reactive.

Car Training

4 Views

0 Comments

Write A Comment

Related Posts All Posts

03.12.2025

Revolutionizing Game Ads: PHYND's Fresh Approach to CTV Advertising

Update Revolutionizing Game Ads: PHYND's Fresh Approach to CTV Advertising The gaming landscape is undergoing a significant transformation, as driven by tech innovator Andre Swanston, who has introduced PHYND—an accessible gaming platform reshaping the integration of advertisements in video games. Unlike traditional models that rely heavily on console sales or ad-free experiences, PHYND is launching a unique approach to monetize gameplay via ads, focusing specifically on Connected TV (CTV) integration. Understanding the Shift: From Console Sales to CTV Revenue Historically, video games have primarily generated revenue from hardware sales and ad-free subscriptions. According to Swanston, only about 10% of revenue from console games is derived from ads, which pales in comparison to the 50% ad income that streaming video services like Hulu or Netflix enjoy. This stark contrast highlights an enormous opportunity for game developers and marketers to enhance revenue streams through CTV advertising. CTV advertising is becoming increasingly prominent as consumer attention shifts from linear television to on-demand streaming platforms. Reports indicate that 92% of U.S. households now have access to CTV—thereby, presenting a vast market for marketers eager to tap into this new audience. Using CTV, game companies can directly connect with players in their homes, presenting them with ads in a format that resonates strongly with their viewing habits. Why PHYND Might Be the Game-Changer in Advertising As an emerging gaming platform poised to launch soon, PHYND aims to integrate short, non-intrusive ads seamlessly into gamers' experiences. Instead of disrupting gameplay as traditional ad placements often do, Swanston envisions ads that appear during loading times—this format leverages the natural pauses when players are awaiting game engagement. With players waiting with controllers in hand, engagement and attention levels for such ads could potentially surpass those of traditional interstitials, specifically when they are placed wisely. This method counters the previous attempts to force ads directly into the gameplay, which have historically met with backlash from players unwilling to fracture the immersive experience. As Swanston notes, opting for ads during loading times respects the flow of play while maintaining an attractive proposition for advertisers who seek maximum visibility. The Competitive Edge: Targeted Advertising through CTV Engaging users through CTV allows advertisers to tap into precise audience targeting based on demographics, behaviors, and interests. Ad formats can be adjusted—eligible for interactivity such as providing QR codes or app store icons directly in-game. The current landscape also sees the integration of rich, engaging visuals that CTV provides, allowing advertisers to make significant impressions on a larger screen. With PHYND, advertisers can harness insights as they track user engagement metrics—apprising them of how effective their ad spend is in influencing gamer behavior and driving app installations. Ad measurement on CTV follows a full-funnel approach, ensuring that advertisers gain a comprehensive understanding of how ads influence a player's journey from exposure to installation and engagement. A Broadening Market: Future Trends in Gaming and Advertising The advent of cloud gaming platforms like PHYND not only expands access for players but simultaneously increases the opportunities for marketers. Insights from the latest reports indicate that mobile game installations attributed to streaming ads are on the rise, suggesting a burgeoning market for interactivity between gaming and advertising. As this trend continues, it’s vital for marketers to adapt their strategies, integrating CTV advertising effectively into mobile gaming campaigns. As gaming equipment continues to evolve and CTV streaming services expand, advertisers must optimize their campaigns for additional screens. Swanston’s endeavor to place ads without disrupting the experience could inspire more innovations within the mobile gaming advertising space—giving brands the ability to reach their audiences effectively. Nothing will be guaranteed, but Swanston’s unique vision through PHYND could set a precedent for future campaigns targeting gamers. The gaming industry is on the brink of a revolutionary change as ad tech veterans branch into consumer-facing platforms. With the rising significance of CTV integration, industry's direction indicates a substantial shift in not just how games are played but how they are marketed. This signals a new era of immersive gaming experiences.

03.07.2025

Navigating Programmatic’s Pursuit of Premium Quality in Advertising

Update The Challenge of Programmatic Advertising: Emphasizing Premium Quality In the fast-evolving landscape of digital advertising, achieving quality remains elusive—especially in the realm of programmatic buying. With the increasing demand for "premium" inventory, the struggle to ensure that digital ads are placed alongside high-quality content has intensified. Despite the advancements in technology, industry trends reveal a troubling pattern: the prevalence of low-quality websites overshadowing those offering quality content. Why Quality Matters Quality content not only builds a loyal audience but also serves as a critical environment for advertisers. As stated in a recent podcast, it’s essential to reward creators who invest time and resources in producing quality work. But how can programmatic ad buying facilitate this? Recent discussions have highlighted that while brands strive for elevated content standards, many still allocate advertising funds to 'bottom-of-the-barrel' sites. Insights from Industry Experts Industry experts point to the radical discrepancy in the ad ecosystem. For example, the Brand Safety Institute is actively promoting transparency related to "made-for-advertising" websites, which often compromise quality standards. These efforts aim to guide advertisers toward investing their budgets into environments that reflect their brand values, ensuring a mutual benefit for both advertisers and quality publishers. Tech Consolidation and Its Implications The current trend in ad tech consolidation is also noteworthy. Major players like Viant acquiring Lockr is an example of how identity data and advanced targeting capabilities are reshaping programmatic transactions. This merger suggests that understanding consumer identity can enhance the efficiency of targeting premium viewers, which is crucial in creating valuable advertising placements. Future Directions in Premium Inventory Moving forward, the industry is at a crossroads where the mitigation of waste and improved brand safety must be prioritized. Reports indicate that nearly half of every dollar spent on programmatic display is lost to high transaction costs—often termed the "tech tax." Reducing these inefficiencies while ensuring safe ad placements could rejuvenate the programmatic landscape, making it more appealing to premium buyers. Best Practices for Dealerships and Marketers For dealership principals and marketing managers, understanding these dynamics is paramount. Embracing programmatic guaranteed advertising allows marketers to secure access to premium inventory while fostering relationships with quality publishers. Initiatives that limit exposure to unsafe content will not only stabilize budget allocations but also enhance long-term brand equity. Taking Action: How to Implement Changes Effectively The discussion surrounding premium programmatic practices is not just theoretical—it’s actionable. Dealership principals and marketing managers should seek to educate their teams about the frameworks now developing in programmatic advertising. By investing in educational resources and partnerships with trusted publishers, automotive businesses can better navigate the complexities of digital media to establish a competitive edge. Conclusion: A Call to Higher Standards The pursuit of premium quality in programmatic advertising is not merely a desire—it's a necessity. As the digital advertising landscape continues to evolve, there’s a significant opportunity for automotive dealerships to shift strategies to prioritize quality placements. By aligning with partners who are committed to maintaining high content standards, the automotive sector can lead by example in enhancing engagement and trust within their target markets.

03.05.2025

Discover the Audi A6 Avant: A Class Act with Hybrid Performance

Update The Audi A6 Avant: A New Era in Luxury Station Wagons The new Audi A6 Avant is not just a vehicle—it's a commitment to innovation in the premium full-size class. With a keen emphasis on dynamic design and exceptional aerodynamics, this latest model seamlessly marries luxury with high performance. Notably, the introduction of mild hybrid technology (MHEV plus) is making waves in the auto industry by enhancing overall efficiency, while also appealing to environmentally conscious consumers. Performance Meets Efficiency with MHEV Plus Technology Audi has advanced its powertrain offerings by including both a 2.0 TDI and a robust 3.0 TFSI engine, positioned to deliver impressive power outputs. The 2.0 TDI generates 204 PS, while the 3.0 TFSI takes it up a notch with 367 PS. This state-of-the-art MHEV system integrates a 48-volt battery that allows for an electric boost during acceleration and even provides fully electric parking capabilities. For auto dealers and their clientele, this technology means reduced carbon emissions and better fuel economy, making the A6 Avant a compelling option for those looking for an efficient yet powerful vehicle. Striking Design and Cutting-edge Technology The design narrative of the new A6 Avant is marked by elegance paired with aerodynamics—the model boasts a remarkable drag coefficient of 0.25, the lowest in Audi’s combustion-engine Avant lineup. Features such as large air curtains and adjustable cool-air intakes contribute to this efficiency, while the sleek roof spoiler emphasizes its sporty personality. These design elements are not just aesthetic; they are engineered for superior handling and stability, ensuring that drivers experience both comfort and performance. Inside the A6 Avant, technology takes center stage. The vehicle offers an Audi MMI panoramic display along with a front passenger screen, enhancing the digital interface while increasing user engagement. Customizable lighting options and second-generation OLED rear lights not only improve aesthetics but also enhance safety through better visibility. Market Positioning and Future Prospects Despite its advanced features, there is disappointment among U.S. auto enthusiasts—this model will not be available in North America. However, the launch in European markets is already generating excitement, with orders expected to commence shortly and deliveries projected for May 2025. Price points will begin at around €58,000 for the base TFSI model, rising to €61,700 for the MHEV TDI variant. This pricing strategy elevates the A6 Avant's status as a luxury vehicle while still appealing to a wide-ranging consumer base. Conclusion: The Next Chapter in Audi's Avant History The A6 Avant marks a significant evolution in Audi’s storied lineup. With its blend of advanced technology, remarkable aerodynamics, and elegant design, it invites a new wave of driving experiences for customers across Europe. As dealerships prepare for the upcoming influx of orders, understanding its advanced features and market position will be crucial in communicating its value to potential buyers. Auto dealers, equip yourselves with the knowledge of how this vehicle sets itself apart, because the Audi A6 Avant is set to be a game-changer in the luxury automotive market. For those in the automotive business looking to enhance their training and knowledge, consider enrolling in specialized automotive training programs for a deeper understanding of market innovations like those embodied by the A6 Avant.

Add Row

Add Element

{"company":"[CompanyName]","address":"[Company Address]","city":" ","state":" ","zip":" ","email":"email@email.com","tos":"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","privacy":"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"}

Honda's Strategic Shift: A Bold Move Towards Electrification and Sustainability

The Evolution of Honda in the Age of Electrification

Key Organizational Changes on the Horizon

Staying Competitive Amidst Industry Challenges

Implications for Auto Dealers

Terms of Service

Privacy Policy

Core Modal Title