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February 09.2025
2 Minutes Read

How Multi-Platform Campaigns are Revolutionizing Super Bowl Marketing

Creative gold bars with eyes on red background, concept art.

The Rise of Multi-Platform Marketing in the Super Bowl

The Super Bowl has always been about more than just football; it's a cultural phenomenon where brands vie for attention not only on the big screen but also through innovative multi-platform campaigns. Recent studies suggest that nearly 70% of viewers engage with additional media while watching the game, indicating a shift in how brands approach their marketing strategies. This year, several companies have developed campaigns that effectively utilize various platforms to connect with audiences from every angle.

Twix Takes a Bold Approach with the Second Screen Staredown

Leading the pack, Twix has unveiled its "Second Screen Staredown" contest, ingeniously designed to leverage the prevalence of double-screening. Participants are invited to lock their gaze on their smartphones, participating in a uniquely engaging experience where the more they stare, the greater their chances of winning solid gold bars on game day. This campaign not only keeps viewers focused on Twix amid the flurry of advertisements but also invites interaction and user-generated content.

Social Media: The Go-To Secondary Media Platform

According to industry experts, social media is the preferred choice for most Super Bowl viewers using secondary devices. Platforms like Twitter and Instagram provide an avenue for brands to amplify their television spots, create buzz, and encourage user participation. Whether through hashtags or live polls, companies have the unique opportunity to create two-way conversations that deepen connections with fans. This strategy enhances brand visibility and increases engagement beyond just during the commercial break.

Future Implications for Marketing Strategies

The trend towards multi-platform campaigns indicates a significant shift in consumer behavior. With the advent of sophisticated analytics, marketers can now track viewer engagement across channels, gathering insights that empower future strategies. As brands embrace these strategies, opportunities arise to experiment with content formats and outreach techniques, fostering meaningful interactions that resonate with audiences long after the Super Bowl ends.

Learning from Successful Campaigns

Twix is not alone in its multi-platform success this Super Bowl. Other notable campaigns, such as Instacart’s interactive grocery shopping experience and PepsiCo’s innovative drone delivery initiative, also demonstrated how creativity paired with technology can yield impressive engagement results. Brands can learn a great deal from these efforts, particularly the importance of knowing their audience and tailoring experiences that align with consumer habits.

Conclusion: Adapting to the New Norms

The Super Bowl has evolved, and with it, so must branding strategies. As consumer expectations shift, brands will continue to innovate, utilizing the multi-platform experience to capture and maintain viewer attention. By understanding and harnessing the power of technology, brands can create memorable and impactful moments that resonate beyond the game itself.

Auto Tech Recruiting

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Gary Sillman

02.10.2025

Boring Game. Half Time.
Big Philly Defense.
Boring Game. Half Time.
Big Philly Defense.

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08.10.2025

How AI Tools are Reshaping Compliance in Today's Dealerships

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08.09.2025

The Future of Transportation: Electric Bikes and AI at eBliss Global

Update Transforming the Automotive Landscape: Electric Bicycles and AI Integration In a world increasingly driven by innovation, Bill Klehm, the Chairman and CEO of eBliss Global, is leading the charge to reshape the automotive landscape. With an exciting vision for e-mobility and a commitment to manufacturing electric bicycles in the United States, Klehm is at the forefront of a movement towards sustainable and accessible transportation solutions.In Episode 30 of the Digital Business Car Podcast, the discussion dives into the exciting advancements in electric bicycle manufacturing and AI integration, exploring key insights that sparked deeper analysis on our end. Manufacturing E-Bikes Right Here in America eBliss Global is set to become a trailblazer in American e-mobility, with plans for a new factory in upstate New York dedicated to producing electric bicycles. This isn’t just about creating bikes; it’s about revitalizing local economies and manufacturing jobs right here in America. Klehm’s initiative is significant in a market where over two million e-bikes were sold last year, marking e-bikes as the fastest growing mode of transportation globally. It’s a bold step to counteract the trend of outsourcing production, bringing pride back to American manufacturing. Leveraging AI to Enhance Consumer Experience Alongside e-bike production, Klehm is also focusing on integrating artificial intelligence into the customer journey, particularly within auto services. With his product, Advanced Estimatics, a tool that streamlines the repair estimate process, consumers can receive quick analyses of what’s needed after an accident. This reduction in friction not only enhances the customer experience but also empowers dealerships to offer better service. The Importance of Adapting to Changing Market Dynamics Klehm emphasizes the need for adaptability in a rapidly changing automotive landscape. As car prices soar and consumer needs shift, the role of auto dealers must evolve. Successful dealerships will become lifestyle solution providers, catering to a wider range of consumer transportation needs, including electric bicycles. As he states, "The average car loan is nearing seven years. Meanwhile, we have multiple consumers needing alternative transport options, particularly for short-distance travel. It's vital that dealerships recognize this shift and adapt to meet customer demands." Building the Future: Challenges and Opportunities While the prospects for e-mobility and AI-enhanced services are promising, they are not without challenges. Competition from overseas manufacturers and the need for innovative financing solutions for consumers are significant hurdles. Those in the automotive sector must recognize the importance of supporting local industries while remaining competitive against international players. With the cost of ownership for traditional vehicles rising, consumers are increasingly looking for alternatives that fit within their lifestyles. Klehm's vision of integrating electric bikes as part of a broader transportation strategy can provide a unique solution. Key Takeaways for Auto Dealers For car dealers looking to thrive in this evolving market, embracing innovation and pairing it with strong customer service will be key. Dealers must consider how to incorporate electric bicycles into their offerings, market these innovative solutions effectively, and utilize AI tools to enhance their service capabilities. As Bill Klehm states, “The auto dealer business is a multi-trillion-dollar industry, ripe for disruption and transformation.” By staying attuned to market trends and consumer needs, auto dealers can position themselves for success in a dynamically changing automotive world. In conclusion, the conversation in the podcast touched on significant industry insights, highlighting the transformative impact of electric bicycles and AI technology on the car dealership landscape. To stay informed and ready for the future of the auto industry, it's crucial for dealers to engage in ongoing education and consider how new technologies can reshape their business models.

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