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The 2025 B-to-B Dream Team Revealed!
Recognizing excellence in B-to-B event marketing has been the driving force behind the prestigious Dream Team program for nearly a decade. This year, Event Marketer proudly unveils the latest members of the 2025 B-to-B Dream Team. Comprised of creative minds shaping the future of conferences, meetings, and trade shows, this list showcases remarkable leaders from diverse industries.
Celebrating the Leaders of Tomorrow
The 2025 B-to-B Dream Team welcomes 12 outstanding professionals who are redefining marketing experiences. Among the honorees are:
- Jimmy Knowles, Global Head of Experiential at Canva, known for his innovative approach to brand engagement.
- Kelsey Schneider, Director of Global Events and Experiences at GE HealthCare, leading health tech discussions.
- Adele Bencsik, Director of Trade Marketing at Red Bull Canada, bringing fresh energy to corporate initiatives.
Each month, these heroes of the event industry will share their insights on current challenges and successful strategies as highlighted in the new EM B-to-Beat newsletter.
Why B-to-B Event Marketing Matters
B-to-B event marketing is not just another industry niche; it’s a pathway for businesses to deliver engaging experiences that resonate with audiences. In a recent article, it was revealed that in-person events are regaining popularity, making meaningful connections that drive business outcomes. As the world continues to adapt to technological advancements, integrating AI into marketing strategies becomes vital.
The Role of AI in Event Marketing
The integration of AI technology into B-to-B marketing strategies is transforming how event marketers engage their audiences. With AI-generated insights, marketers can tailor experiences that anticipate attendees' needs, facilitating lingering connections.” This trend aligns well with the predictions by WordStream, which states that having AI as a core function of marketing will be non-negotiable in the near future. Utilizing AI website builders can also streamline the event registration process, providing seamless experiences that enhance attendee involvement.
Trends Shaping the Future
According to industry predictions for 2025, marketing trends point towards a rise in experiential marketing and the importance of building authentic relationships. As marketers pivot back to in-person interactions, they must also leverage digital tools to expand their reach. Harmony between traditional practices and innovative technologies will be key, especially as buyer preferences continue to evolve.
What Marketers Can Do Right Now
Being proactive in understanding these industry changes is crucial. Businesses should look at integrating comprehensive automotive training programs, enhancing skills that align with today's B-to-B powerhouses. Engaging teams in automotive training online can empower them to leverage technology effectively while offering valuable real-world applications. By solidifying their knowledge base, marketers can stay ahead in this competitive landscape.
The Call to Action: Join the Movement!
Stay ahead of the curve in B-to-B marketing by actively engaging with your teams and exploring innovative strategies. Sign up for the B-to-Beat newsletter to receive the latest insights from the 2025 B-to-B Dream Team. With each profile unveiling the secrets behind their successes, you can arm your business with the knowledge needed to thrive in a constantly evolving marketing environment.
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